Crystallized™ - Swarovski Elements is the new brand for the company's core products ~ loose, flawlessly cut crystal components.
Launched in 2007 and used by the leading design houses of fashion and jewellery, its label is used by selected Swarovski partners as a sign of quality and authenticity.
It launched with a startling image of a crystalized eye speaks of a company that lives fully in the moment and looks to the future. This image now is immediately recognized as the visual expression of the brand.
Crystallized™ - Swarovski Elements range of product offerings are broadly classified into 3 encompassing categories, which is sub-divided into smaller sub-categories below. What is shown below if how Swarovski classifies them (as of Feb 2008).